Dior新款香水廣告，很杜蕾斯！ 二維碼
5
提起香水廣告，最**的“廣告語”就是瑪麗蓮·夢(mèng)露說的那句： I wear nothing but a few drops of Chanel No.5.（我只穿香奈兒5號(hào)入睡） 瑪麗蓮·夢(mèng)露在1954年回答記者采訪的這句話，奠定了Chanel No.5香水成為一段不可撼動(dòng)的經(jīng)典傳奇。 似有若無的撩撥，是香水**的魅力與誘惑，但同時(shí)也是香水廣告最難詮釋出的一點(diǎn)。 閱片無數(shù)的圈佬發(fā)現(xiàn)，很多香水廣告大多著重展現(xiàn)“人設(shè)”和“性格”，總感覺少了點(diǎn)內(nèi)味兒，差了點(diǎn)讓人想要一探究竟的意思。 最近Dior為新款男士香水制作了系列廣告短片《The Scent of My Man》，倒是讓人對(duì)這款香水充滿好奇。 （友情提示：環(huán)顧四周，方圓五米內(nèi)沒人再看） 『閣樓篇』 ? I wake up next to him, in our nest of linen. Lost in the morning haze, but his scent pulls me in. I could inhale him for hours. I sink into his wet skin His scent lingers in the wood he burns, the music he loves, the traces he leaves. I take another hit. You smell like home. Forever stained with your memories. The scent of my man. 『逃離篇』 ? New York; my love. Their scents forever entangled. It’s intoxicating, the smell of worn leather, rough skin, old tobacco. In the darkness, I sense everything more deeply. His odor laced with saltwater but sweet like candy. It’s a rush of air, rain and wood,tattooed on his neck . Uncover me. Hold me.Cradle me as night turns into day. The scent of my man. 『茶室篇』 ? I remember falling for the first time. I remember when time stopped How he filled my lungs; a dance of incense and spices. a dance of incense and spices. How his scent lit the air on fire. The aftertaste of tea as we embrace. The dawn of our love in the nape of his neck. The scent of my man. 很多人沖著明星代言去選購一款香水，是因?yàn)槟阆胍页龊蛅a**的共同點(diǎn)。而圈佬卻覺得，只有故事賦予一種味道的**記憶才是**的不同點(diǎn)。 |